Tuesday, March 30, 2010

Advantage: The Art of Shaving and Roger Federer

Game, Set, Match.... sign me up for the fan club. This dude can play a mean game of tennis AND rock a close shave. Looking good!


Tennis superstar Roger Federer signed autographs at The Art of Shaving pop-up shop at the Sony Ericsson Open in Miami benefitting the Roger Federer Foundation on March 28, 2010.



Monday, March 22, 2010

H2O Plus Celebrates World Water Day


Nearly one billion people around the world do not have access to clean drinking water, and 2.6 billion still lack basic sanitation, according to www.waterday.org. World Water Day, celebrated annually on March 22nd, was established by the United Nations in 1992 and focuses attention on the world's water crisis, as well as the solutions to address it.

To celebrate World Water Day 2010, H20 Plus, will proudly donate 15% of all online and in-store sales to local regional water organizations in the six key cities where the brand has freestanding stores: New York, Los Angles, San Francisco, Chicago, Toronto and Vancouver.

At the heart of H2O Plus is the company’s belief that water is life. Since water is universally associated with purity and simplicity, H2O Plus is deeply concerned about protecting the earth’s most natural resource and has established partnerships with regional organizations whose commitment to clean water mirrors their own philosophy.

Through its unique sea-derived concept, H2O Plus combines water “plus” marine extracts, its exclusive Sea Mineral Complex and advanced skincare technology to reveal remarkably fresh, younger-looking skin.

The brand offers an extensive collection of skin and body care products that deeply hydrate, protect and revitalize the skin.

Friday, March 19, 2010

BURBERRY launches new fragrance: Burberry SPORT!


Christopher Bailey, Creative Director behind BURBERRY has launched a new scent that hits the mark perfectly: Burberry SPORT. The scent is clean, fresh, young and energized. Burberry SPORT is easy to wear with enough intrigue to get someone’s attention and turn heads without hitting you over the head. It’s a good one! Check out a couple behind-the-scenes shots of the ad campaign featuring the beautiful British model Lily Donaldson and actor Douglas Booth.



Top notes: frozen ginger, grapefruit and wheatgrass
Heart: marine breeze accord, red ginger, juniper berries
Dry down: amber, cedar wood, soft musk

Eau de toilette
1.0 oz. - $47
1.7 oz. - $57
2.5 oz. - $72

Wednesday, March 17, 2010

Saturday, March 13, 2010

Men's Oscar Hair: Get The Look


This year, the men at the Oscars shined as bright as the women with their perfectly coiffed styles that had heads turning. Jenny Balding, Redken for Men Consultant, gives her takes on the best looking ‘dos at the big night and trends in men’s grooming for 2010: “For 2010 men are really enjoying more refined, classic hair cuts. The perfect example – Mad Men. This polished, clean style is going strong and every guy from the polished professional to the active outdoorsy type is asking for it now. Another look that is popular with my clients is a cut that is heavier in the front and kept shorter around the back, a kind rocker look, think Robert Pattinson!”.

Get the Leading Men’s Red Carpet Looks:


Zac Efron’s Multi-Textured Mane
Recommended Product: Redken For Men high rise hard wax

How-to: use a small amount of product in hands and rub together to loosen up the product with the heat from your hands. Apply hair in all directions, starting from the back. This will give that multi-textured finish that Zac Ephron sported on Sunday.


Ryan Reynolds Laid-Back Waves
Recommended Product: Redken For Men clean spice conditioning shampoo and outplay texture putty

How to: Prep hair with Redken For Men’s new clean spice shampoo to moisturize and condition thicker locks to look healthy all night long. Apply outplay texture putty, a softer paste which will create that definition and texture but still looking slightly polished.


Bradley Cooper’s Swept Back Style
Recommended Product: Redken For Men get groomed finishing cream

How to: Have hair slightly damp and work the cream into the hair using small amounts at a time. You can always add more product to the desired shine and control. This will give you that loosely pushed back effect off of the face.

Friday, March 12, 2010

Simon Cowell in Cosmo: American “Idle” Body Hair


Avoid being judged during a night out and trim out-of-control chest hair pre-paparazzi with the Remington Back and Body Groomer. It's features include a vertical body hair trimmer and 360° bi-directional heads for complete body versatility.


Note to Simon: If you’re not planning to button up, at least clean up the fur… it should have been cut along with the guy who sings ”Pants on the Ground”.

Where: Target and Kohl’s

Price: $34.99