Monday, November 15, 2010

Odin Frgrances: 04 Petrana


I spent last Sunday working the streets of Soho… brunch, shopping, people watching… and ended up at Odin on Lafayette Street — one of my favorite NYC stores (flashback). The collection of clothes, shoes, accessories and fragrances are so well edited that I would be stoked owning anything in the store. While there, I discovered the latest addition to their line of signature scents — it’s called 04 Petrana. The scent is absolutely rich, complex and so well layered that I cannot stop sniffing my wrist. It opens with a very earthy and slightly spicy pink pepper note and then shifts into a fresh unisex floral (black iris, violet and heliotrope) and finishes out with a sensual balance of orris root, vetiver and white musk. Really wonderful and quite amazing — a beautiful balance of the traditional masculine and feminine. 04 Petrana is a well thought out beautifully executed fragrance.

The good news is that with the launch of 04 Petrana, Odin New York Fragrances has branched out and are now available at Barneys New York and Barneys.com. In Europe, 04 Petrana is exclusively sold at Browns in London and Colette and French Trotters in Paris. And of course they're also available at Odin New York, Pas de Deux, Aedes de Venustas and Hershleifer's in New York, Louis Boston in Boston, Forty Five Ten in Dallas, Carrots in San Francisco. Enjoy!

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